I was reading a thread at a big webmaster forum yesterday which made the claim that “SEO is dead.” Now, it’s hard to say whether or not the original poster was being serious or sarcastic, but he referenced some other news he’d been reading on a few authority sites that made the “dead” claim.

The notion was that, because of the prevalence of Web 2.0 community sites, the idea of needing to optimize for any of the engines was going away — and fast. The idea was also put forth by another poster that, because of the huge number of content management systems that are already setup to be “search engine friendly”, the need to have any additional knowledge to rank well was quickly diminishing.

My answer to all this? Poppycock.

First, while it is true that there are many CMS programs that are search engine friendly out of the box, on-page factors matter so little to ranking (at least in Google) that even if the on-page playing field was leveled, it would make little difference in the current search engine results.

Second, SEO is about far more than just what’s on the page. The way you analyze what keywords are worth optimizing for, the way you write the content around those keywords, and the links you get to the pages that you want to rank for those keywords all have a large role to play in how much traffic you get from the search engines — and that analysis takes specialized knowledge. Anyone can learn to do it, but it does have to be learned.

Third, and most importantly, Web 2.0 is nice, and sites that revolve around that kind of community are huge traffic mongers (e.g. YouTube), but there will always be a need for full-text indexing of the web.

So is SEO dead? Nope. It’s alive and well, and will be for as long as people need to search for information on the web.

 

Plush toys may be the most popular type of gift item to give to babies and young children. Who can resist the cuddly cuteness that comes in seemingly endless variety? Plush toys are cozy and cuddly, and babies and children love them. Plush toys often become a child’s most prized possession, accompanying him or her everywhere. Plush toys are also frequently comforting nighttime companions for little ones who may need that extra friend when it’s dark.

From the advent of the ubiquitous Teddy bear, to the myriad of animal and character options out there today, there are certainly many options when it comes to the appearance of plush toys. What are less obvious are the variations among materials used when making plush toys. One brand that prides itself on uniqueness of manufacturing standards is Gund. For over hundred years, Gund plush toys have distinguished themselves in the market by using only the finest materials and superior craftsmanship. With its signature under-stuffing technique, Gund plush toys are arguably the softest, most huggable ones out there.

Plush toys may often become collectors’ items. In addition to brands like Gund, which have been around for a long time and lend themselves well to generation-long collections, individuals may hold on to their plush toys for longer than one would guess. As token items of childhood, many teenagers and even college students (most of them female) retain their plush toys and use them to decorate bedrooms and dorm rooms. They can even be quiet valuable; for example, currently, retired Webkinz animals with codes are selling for over $500 on eBay.

Most recently, plush toys have been integrated in more technologically advanced pursuits. Ganz Webkinz plush toys, which are physical verisimilitudes of their online alter-egos, are a prime example of this. Stuffed Webkinz toys mix the joy of a plush animal with the fun of online video games and the responsibility of caring for a virtual pet.

 

People have birds coming into their lives in many different ways. Some buy them from a store and keep them in a cage in their homes, letting them out to fly around from time to time as well.

Other people attract wild birds into their backyards and enjoy seeing them in their natural habitat. Provided you or your neighbor doesn’t have cats, the birds should come quite easily if you have the right items in your garden to attract them.

We all know that providing food for the birds is very important. But one of the most vital things you can provide for them is water too. Water bottle bird house items are freely available at many good pet stores; all you need to decide is what style and size you would like to get for them.

Inside Or Outside?

A water bottle bird house design is easy to find for an indoors cage since they are designed to be attached to the bars. All you need to do is buy the water bottle, bird house and any other items you need and fix the water bottle bird house combination together.

Outdoors is a little trickier. You cannot really buy a water bottle; bird house styles they fit to are intended for indoors only so you might be better off buying a bird table that can either be filled naturally with rainwater or which you can top off yourself during warmer and drier weather when it may run dry.

However water bottles are more hygienic so you may be able to provide a floor standing bird table on which you can attach it in some way. Bear in mind that the birds will need to be able to stand on the table and take water from the bottle when it is fixed slightly above them. You could stand the table next to a wall and attach the bottle to some guttering perhaps; try some different solutions to see what works best for you.

When you have fixed a water bottle/bird house solution together, try watching the birds for a few days to see how they cope with it. If it does not seem to be working, try something else until you arrive at the perfect solution. Eventually the birds coming into your garden will know that they have a source of food and water they can rely on all year round and you will be able to see them enjoying it from the comfort of your own home.

An Introduction to Home Working

Ask anyone to describe their ideal job and home working would come high on their wish list. Whether home working is an option provided by your employer or a decision you have taken yourself in starting your own business, the thought of just getting out of bed, walk over to a workstation and just start work is very appealing. No commuting to and from the office and working hours to suit yourself.

But is home or flexible working right for you as an individual, or good for your business as an employer? Well there are many advantages and disadvantages. Home or flexible working brings new responsibilities for both the employer and employee. Equally with advances in mobile technology it has never been easier to set up your own business to work from home.

An Increasing Trend

From a business point of view, allowing staff to work at home on either a full or part-time basis can bring a range of business benefits, from increased productivity, greater staff motivation to effective use of your premises. Advancements in mobile technology contributes enormously to the increase in opportunities for working at home.

The spread of home working using the internet or telephone opens up a new range of possibilities with regards to the way a business works and structures itself. Computers, mobile phones, broadband and mobile broadband all play a role. For the individual, becoming self employed and working from home has also never been easier. If you have a laptop and mobile phone the opportunity is there, it’s just deciding what you want to do. So home working is becoming a way of life for many individuals and businesses, but what is home working?

Some employers will offer selected employees the opportunity to become a teleworker, whereby an employee can undertake their role from home utilising various types of technology, which is installed at the employees home by the employer. The employee will remain in touch with the business and other teleworkers. Some businesses, for example the utility companies who require gas, electric and meter readers, will class employees undertaking this type of work as teleworkers or outworkers.

Some individuals opt for the self-employed work life. The self-employed will operate their business from home, offering a product or service such as web development or business consultancy from home. In these types of roles, the individual can often plan their day to suit their own needs. I know one web developer who often works well into the early hours of the morning as this is when he feels most productive.

Others such as a painter and decorator, plumber or gardener, whilst providing their services away from the home, use home as the office for paperwork such as pricing future jobs and preparing invoices. I know of several painters and decorators who work Monday to Thursday, but use Friday’s to go out and price up future potential work. That is one thing to bear in mind when setting up as self employed, you need to allow time to find or prospect for future work.

Some types of work are more suitable for flexible working than others, the following list is not exhaustive, but will give some guidance:

• Telesales and Marketing
• Customer Services
• Professional services & consultancy i.e. HR Administration & Accountancy
• Certain types of administration work
• Data input
• Creative/Graphics
• Writing, editing, translation and research.
• I.T. Support & Programming

Many of the above have a common theme and that is that as long as you have access to a computer and a phone, you can undertake almost all of these tasks from home.

The shift towards home working does not mean employees only work from home. Splitting time between the workplace and home is the most productive solution, as you want employees to attend meetings, therefore keeping them informed and involved. Continued face to face interaction within the business remains a key requirement.

With the introduction of home working regulations, employers now have to seriously consider employee requests to work flexibly from home, especially if they have parental responsibility for children under 16 years old, disabled children or they are carers for other adults with disabilities.

Employers and individuals also need to consider what equipment will be required to ensure that an efficient business operation and working environment is set up.

The range of office furniture available to suit any home working environment is vast.

The Pros and Cons

So what are the advantages and disadvantages of an employer allowing employees to work from home or use their home as a base for at least part of the working week? It’s clear there are a number of benefits to the employer:

• Staff Retention is increased
• Wider pool of applicants to recruit from e.g. disabled people who prefer to work from home.
• Productivity gains through having fewer interruptions and less commuting time.
• Reduced stress and sickness increasing staff motivation.
• Savings on office space and facilities.
• Sales staff closer to clients, rather than being based at the office which could be miles away.
• As with life if there are advantages then there are also disadvantages to home/flexible working:
• Management of staff and monitoring performance
• Possible deterioration of key skills and quality of work.
• Capital costs – training and providing suitable equipment, this could include adaptations to meet Health & Safety standards or meet the needs of disabled workers.
• Difficulties maintaining staff development and upgrading of skills.
• Information security risks
• Increased telecommunication and I.T. costs
• Sense of isolation and communication problems amongst home workers.
• Staff morale and difficulties in maintaining team spirit.
• Home working may not be suitable for certain types of jobs.

One thing I particularly miss is the Monday morning office banter about what you did at the weekend of how your football team has fared compared to others. Often the camaraderie that is unique to an office where you get to know people well over many years is also lost where flexible working becomes an option.

Are You Suited o Home Working?

Having identified the types of work that is suitable for home working, the employer must satisfy themselves that employees are suited to this type of work. It’s likely they will need a number of skills in key areas to allow them to work away from base.

• Time management and self discipline
• Motivation
• Communication
• Technology

We must make it clear that flexible working is not suitable for everyone and care should be taken, because allowing one person to work from home will set a precedent that others will want to follow. Others will see an attraction to working at home particularly on a lovely summer’s day, rather than being stuck in an office. I must confess that as I write this article, I am sitting in our summer house at the bottom of the garden with the laptop on a glorious summer’s day in June.

An employer you must have a clear idea of how home/flexible working could fit in with the needs of the business. A set of house rules need to be established and maintained, i.e. priority is given to requests from parents of young or disabled children. My wife for example, plans her day around the hours of taking the children to school and collecting them later. She maintains that she is extremely focused on what she needs to achieve within those six hours in between. No distractions or idle chit-chat that will occur in an office environment.

In some cases the employer is legally obliged to seriously consider requests for home/flexible workers. Employee with parental responsibility for children aged 16 or under, or disabled children who are under 18 and receive disability living allowances can request a range of flexible working patterns from their employers, this includes the right to work from home. There are similar rights for employees who are carers of adults.

The introduction of home working can also lead to an changes to employment contract terms and conditions. In a majority of cases an employee’s place of work is listed in the written schedules of their employment contract. It’s important that when an employee starts to work from home it may be necessary to review and amend their employment contract.

The following is a list of contractual aspects an employer should consider when implementing a home/flexible work policy:

• Stated hours of work
• Identify core times when employees undertake to work and/or are contactable.
• Extra duties or responsibilities that may need to be assigned in addition to those already agreed
• Identify the terms regarding the supply and insurance of any equipment that may be required, these should clearly state ownership and use, especially that its not to be used for personal use.
• Clearly identify what the employer will reimburse to cover additional expenses the employee may incur, its especially important to identify the calculation method when costs are shared i.e. utility bills and telecommunications
• Procedures to be put in place if either the employee or employer wishes to terminate the home/flexible working arrangement.

Allowing flexible working the employer should remember that they still have health and safety responsibilities for people who work at or from home; and you are likely to have to provide and maintain equipment for employees to use, these include:

• Workstation complete with suitable task chair
• Filing cabinet, shelves or storage
• PC/Laptop with office software, email and broadband internet connection
• Dedicated business telephone line
• Printer & fax machine
• Stationery and Office Supplies

For added luxury, executive leather desk chairs are available for the home or office working environment.

IT equipment and software can be expensive so it’s important to ensure it meets your genuine business need and is compatible with your existing systems. Technology changes almost daily and with today’s advances the establishment of virtual teams where employees work together despite working at home can be set up easily and at reasonable expense. These teams could be two employees talking over the phone or you could use more hi-tech solutions like high speed internet, instant messaging, webinar and video conferencing.

Providing all this kit and equipment it is important to ensure your business insurance cover is extended to cover home workers, as their home insurance is unlikely to cover this, however they should check with their insurer and extend their policy to include working from home.It is also a good idea to find out who would be responsible for a claim should you have an accident at home, during working hours.

Workers who adopt home working should check with their local council and mortgage company the position regarding using their home as a work base, and whether they may have to pay business rates for the portion of their home they use as an office. Some self employed businesses will involve use of a vehicle which will need to be parked up at certain times of the day. For example painters and decorators and builders are likely to utilise a transit van or pick up truck in the work. You should therefore ensure that neighbours will not be offended by having the vehicle parked in the street or to block light out of their homes. If you are to park a vehicle at home, let the neighbours know, it may save a lot of hassle later.

The employer needs to ensure that employees take care of business equipment and information in their possession, it’s important to establish procedures to be followed if any item is damaged or lost, especially data and intellectual rights.

We all agree that home working offers a wide range of benefits to both the business and employees, but it needs to be carefully managed to be successful. Procedures should be put in place for managers to monitor and assess home workers, this is the most significant managerial challenge an employer will face. It can be helpful to measure their effectiveness in terms of output rather than the hours of work. Agree set goals and deadlines for particular projects, and ensure these are being met, give feedback promptly and sensitively if things go wrong.

Ensuring home workers have access to training can prepare and help employees develop the necessary skills they need.For staff who work alone a sense of isolation is one of the main factors most likely to make home working fail, therefore it’s important to ensure procedures are put into place to make people feel part of the team, these should include:

• Frequent two-way feedback sessions about work and work related issues
• Regular visits to the workplace
• Inclusion in social activities for home based workers.
• Clear procedures that can be followed and contact lists if things go wrong.

When the employees job is home-based from the start, make sure their induction is undertaken at your premises, this helps the home worker focus and be productive if they have a chance to establish a clear idea of the people they will be working for. The most successful home workers are those who have worked from the business premises previsouly.

You will be amazed at how office fit outs can transform any working environment.

A Brief Health & Safety Obligations Check List for Home Workers

If you use your home as your business workplace, you must carry out a health and safety risk assessment to identify any possible hazards to yourself, workers, visitors and other members of your household.

Possible hazards include:

• Using work equipment at home, including electrical appliances
• Your workstation set-up
• Handling loads
• Hazardous substances and materials
• Psychological hazards, such as stress or loneliness
• Fire
• Slips, trips and falls
• Excessive noise or vibration

Slips, trips and falls are one of the most common causes of injury in the work place. Even something we take for granted on a daily basis, such as walking up and down the stairs, should be regarded as a hazard. Evaluate whether a hazard is significant and if it is, whether you have taken enough precautions to make the risk as low as you reasonably can.

You need to consider:

• Your home and those who live there – including vulnerable persons, e.g. children, the elderly, and new and expectant mothers
• The work done in your home
• The equipment in your home
• Emergency procedures
• First aid provision

Five steps to a health and safety risk assessment

1. Identify any hazards.
2. Decide who might be harmed and how.
3. Assess the risks and remove them or, otherwise, reduce them as far as is reasonably possible.
4. Record your findings.
5. Check the risks regularly and take further steps if needed.

Conclusion

With advancements in mobile technology, working at home has become far easier to do. It can offer a very balanced way of life and the rewards can be great. In the current economic climate, many who have been unfortunate to suffer redundancy or reduced hours are considering setting up their own business to work from home. Having worked in the corporate world for over twenty years and just suffered redundancy, it is certainly something to consider.

But home working needs to be considered carefully. Is it right for you? Is it right for your employer? What impact will it have on my homelife? Many advantages, but also many disadvantages and bear in mind the health and safety requirements and risks. Your health is important so choosing the correct office furniture to meet your needs is a must for any home worker to ensure you have the proper facilities for home working.

Another thing to consider, which is often overlooked, is that once you have got your work into your home, how do you get away from it?

If you are lucky enough to really love your work the temptation can be to do it all day long. Eventually this can lead to burn out and can also take away some of the pleasure of working, even if it is something you really love. Therefore it is important to have balance in your life, even more so when you work from home. Some suggestions to help to achieve this are to make sure that when you have lunch, for example, remove yourself from the work space and don’t eat at your desk, get some separation from the work when you are not doing it.

Remember that just because you work from home it doesn’t mean that work has to take over your life.